Twitpocalypse Was a Semi-Hoax Viral Marketing Thing.
June 12th, 2009 Posted in Social
So Twitpocalypse has passed and nothing bad happened. No fail whale, dead birds, or broken clients. Now it appears that it was all a viral marketing ploy.
Martin Dufort, CEO of Canadian application developer Wherecloud, says he put up the fear-mongering Twitpocalypse.com page as “a viral marketing move.” The page tongue-in-cheekily predicts that when the absolute number of Tweets hits 2,147,483,647 (the highest number a 32-bit signed integer variable can store), Twitter applications using the faulty variable type will be “very likely to malfunction or crash.”