Saturday 2pm - Web App Autopsy
I was disappointed about this one. It was not at all about examining a dead web application. Instead they looked at 4 popular and successful web apps and examined the numbers behind their success.
The sites presented were Wufoo, BlinkSale, Feedburner, and RegOnline.
All four were based on different web architectures, PHP, Rails, Java, .NET respectively. They spent a lot of time comparing total lines of code, lines of application vs HTML and Javascript, and lines of code in various parts of the code like marketing, billing, support and app. I found most of this pretty boring and given the difference in business and data models not at all surprising.
The rest of the talk was more numbers and yet more numbers. Customer conversion rates, revenue per customer, support questions per 100 customers, and price vs cost analysis. None of it was particularly interesting and most of it was quite dry.
Moderator: Ryan Campbell Co-founder, Infinity Box Inc
Ryan Campbell Co-founder, Infinity Box Inc
Bill Flagg Pres, RegOnline
John Zeratsky Designer, FeedBurner
Josh Williams CEO, Firewheel Design