Saturday 10am - Online Publishers and Ad Networks
This wasn’t my favorite session but they did have a smattering of useful information. I felt that the topics and questions were geared more towards someone with little or no experience with ad networks.
They covered the basics of contextual ads, how to optimeze your sire for those ads, and how to get your site seen. One thing they mentioned that would be good to keep in mind when creating content is that some advertisers will be sensitive to sex, politics, and/or controversial topics.
Moderator: Jonathan Weber Founder & Editor in Chief, NewWest.Net
Jonathan Weber Founder & Editor in Chief, NewWest.Net
Larry Allen SVP, TACODA
Patrick McCarthy Dir of Business Dev, Right Media
Cody Simms Sr Prod Mgr, Yahoo!
Justin Ward Advertising Operations, FeedBurner