Friday 3:30 - The Real Story Behind Snakes on a Plane
The only other session at this time was “How to Rawk SXSW” and since we already know how to rawk we decided to see if the panelists had any good insight into why Snakes flopped so bad in the box office.
They mostly told us what I already knew. New Line waited too long to release the movie and all the hype was over. As most everyone who didn’t have their heads in the sand knows, and knew weeks before the movie was released, it was about “mother fucking snakes on a mother fucking plane”. Maybe this will be a lesson to the next major studio to get a hype buzz like this. Release the product BEFORE the buzz dies off.
Moderator: Alex Williams Dir of Community Dev, SplashCast
Alex Williams Dir of Community Dev, SplashCast
Corey Denis IODA Digital Mktg Mgr, IODA
Molly Wright Steenson Girlwonder.com
Kris Krug Pres, Bryght